How Target Botched Its Response to the North Carolina Bathroom Law

How Target Botched Its Response to the North Carolina Bathroom Law

Khadeeja Safdar, The Wall Street Journal - 5 Apr 2017

"In April last year, Target Corp. TGT -0.54% published a blog post welcoming transgender employees and shoppers to use restrooms and fitting rooms corresponding with their gender identities. “Everyone deserves to feel like they belong,” read the post, which turned half of Target’s red bullseye logo into a gay-pride rainbow.

Other retailers have similar policies. But for Target, the posting of what was its long-held practice quickly became an expensive and distracting lesson about the perils of combining the web’s megaphone with touchy social issues.

Target Chief Executive Brian Cornell hadn’t approved the April 19 post, which responded to a move by North Carolina to legislate bathroom use, said people familiar with the episode and its aftermath at Target. He didn’t see an email notifying executives of the post, and was surprised to learn about it."

Read full article here.